Transparency
Your Control
Compliance

Cookie Policy

Learn how we use cookies to enhance your experience

Effective Date:January 2025
Last Updated:January 2025

1. Introduction

This Cookie Policy explains how Ovr Finance™, a product of JRM Creative Ventures LLC ("Ovr," "we," "our," or "us"), uses cookies and similar technologies to recognize you when you visit our website (www.ovrfinance.io), mobile applications (iOS and Android apps), and related services including email communications and support portals.

This Policy describes:

  • What these technologies are
  • Why we use them
  • Your rights to control our use of them
  • How to manage your preferences

1.1 Legal Compliance

We comply with cookie and tracking laws including:

EU ePrivacy Directive (Cookie Law)
GDPR (EU General Data Protection Regulation)
UK GDPR and UK Data Protection Act 2018
CCPA/CPRA (California Consumer Privacy Act)
PECR (UK Privacy and Electronic Communications Regulations)
Other US state privacy laws (Virginia, Colorado, Connecticut, Utah)

2. What Are Cookies?

2.1 Definition

Cookies are small text files (typically 4KB or less) that are stored on your device (computer, smartphone, tablet) when you visit a website. They contain information that the website can read when you return.

2.2 Similar Technologies

Web Beacons (Pixels)

Tiny invisible images embedded in web pages or emails that track when a page is loaded or an email is opened. Often used with cookies.

Local Storage

HTML5 local storage and session storage. Store data in your browser (larger capacity than cookies). Used for app functionality and preferences.

Software Development Kits (SDKs)

Code libraries in mobile apps that collect usage data and enable features. Similar function to cookies in mobile environment.

Device Fingerprinting

Collecting device characteristics (screen size, OS, fonts) to create unique identifier. We do NOT use device fingerprinting for tracking.

2.3 Cookie Classifications

By DurationDescriptionLifespan
Session CookiesTemporary cookies deleted when you close browserEnd of session
Persistent CookiesRemain on device until deleted or expiredDays to years
By OriginDescriptionControl
First-Party CookiesSet by Ovr Finance directlyManaged by us
Third-Party CookiesSet by external services (analytics, ads)Managed by third parties

3. Why We Use Cookies

3.1 Essential Functionality

  • • Maintain secure login sessions
  • • Remember your consent preferences
  • • Enable core features (payment processing, account management)
  • • Prevent fraud and abuse
  • • Load balance and optimize performance

3.2 Performance and Analytics

  • • Understand how visitors use our website and app
  • • Identify popular features and content
  • • Detect bugs and errors
  • • Measure site speed and performance
  • • Optimize user experience

3.3 Personalization

  • • Remember your preferences (language, timezone, display settings)
  • • Provide personalized financial insights
  • • Customize content based on your interactions
  • • Save your progress in multi-step processes

3.4 Marketing and Advertising

  • • Measure effectiveness of marketing campaigns
  • • Display relevant advertisements (with your consent)
  • • Prevent showing the same ad repeatedly
  • • Understand which channels drive signups

3.5 Security

  • • Detect suspicious activity and prevent fraud
  • • Verify your identity
  • • Secure payment transactions
  • • Prevent cross-site request forgery (CSRF)

We do NOT:

  • • Sell cookie data to third parties
  • • Use cookies to track you across unrelated websites without consent
  • • Store sensitive personal information in cookies (passwords, SSNs, financial details)

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

Cannot be disabled - Required for basic site functionality

Cookie NamePurposeDurationSet By
session_idMaintains login sessionSessionOvr Finance
csrf_tokenPrevents cross-site request forgerySessionOvr Finance
consent_preferencesStores your cookie consent choices1 yearOvr Finance
auth_tokenAuthenticates API requests30 daysFirebase
stripe_sidSecures payment processingSessionStripe
plaid_sessionMaintains bank linking sessionSessionPlaid

4.2 Performance & Analytics Cookies

Can be disabled - Help us improve the website

Cookie NamePurposeDurationSet By
_gaGoogle Analytics - distinguish users2 yearsGoogle
_gidGoogle Analytics - distinguish users24 hoursGoogle
_gatGoogle Analytics - throttle requests1 minuteGoogle
_ga_*Google Analytics 4 - session data2 yearsGoogle
ovr_feature_usageTracks add-on purchases and usage1 yearOvr Finance
ovr_tier_limitsTracks usage against tier limitsSessionOvr Finance
ovr_upgrade_promptControls upgrade prompt frequency30 daysOvr Finance

4.4 Marketing & Advertising Cookies

Can be disabled - Used with your consent for advertising

Cookie NamePurposeDurationSet By
_fbpFacebook Pixel - track conversions90 daysMeta
_gcl_auGoogle Ads - conversion tracking90 daysGoogle
IDEGoogle DoubleClick - ad serving1 yearGoogle
_tt_enable_cookieTikTok Pixel - track events13 monthsTikTok
_ttpTikTok Pixel - user identifier13 monthsTikTok

5. Third-Party Cookies

We work with trusted third-party providers who may set cookies:

ProviderPurposePrivacy PolicyOpt-Out
Google AnalyticsWebsite analyticsView Opt-Out
Google AdsAdvertising, conversion trackingView Opt-Out
Meta (Facebook/Instagram)Ad measurement, campaign trackingView Opt-Out
TikTokAd measurementView Essential
StripePayment processingView Essential
PlaidBank account linkingView Essential
FirebaseAuthentication, notificationsView Essential

Data Processing Agreements

We maintain Data Processing Agreements (DPAs) with third parties that limit their use of data to specified purposes, require GDPR and CCPA compliance, mandate security safeguards, and specify data retention limits.

6. Mobile App Tracking

6.1 iOS App Tracking

Apple App Tracking Transparency (ATT): When you first open our iOS app, you'll see Apple's tracking permission prompt if we use tracking for advertising or data sharing with third parties.

How to manage:

  • • iOS: Settings → Privacy & Security → Tracking
  • • Turn off tracking for Ovr Finance specifically
  • • Reset IDFA: Settings → Privacy & Security → Tracking → Reset Advertising Identifier

In-App Purchase Tracking:

  • • We track add-on purchases (AI recalibration, autopay) for fraud prevention and feature optimization
  • • Purchase data is linked to your account, not your IDFA
  • • We do NOT share purchase data with advertisers or third parties

6.2 Android App Tracking

How to manage:

  • • Android 12+: Settings → Privacy → Ads
  • • Opt out of personalized ads
  • • Delete advertising ID

7. Managing Cookies

7.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner with options:

Accept All

Consent to all cookies

Reject Non-Essential

Only essential cookies enabled

Customize

Choose which categories to enable

Learn More

Link to this Cookie Policy

7.4 Opt-Out of Advertising Cookies

7.5 Consequences of Disabling Cookies

If you disable ALL cookies:

  • ❌ Cannot log in or maintain session
  • ❌ Cannot complete payment transactions
  • ❌ Cannot link bank accounts
  • ❌ Settings and preferences not saved

If you disable NON-ESSENTIAL cookies:

  • ✅ Full functionality maintained
  • ✅ Secure login and payments work
  • ⚠️ Analytics data not collected
  • ⚠️ Personalized ads disabled

8. Your Privacy Rights

8.1 California Residents (CCPA/CPRA)

  • Right to Know: What personal information is collected via cookies
  • Right to Opt-Out of Sale/Sharing: We do NOT sell cookie data
  • Right to Delete: Request deletion of cookie data
  • Do Not Sell My Personal Information: Available in website footer

8.2 EU/EEA Residents (GDPR)

  • Consent Requirement: Non-essential cookies require explicit consent
  • Right to Withdraw Consent: Change cookie preferences anytime
  • Right to Access: Request information about cookie data collected
  • Right to Erasure: Request deletion of cookie data
  • Right to Lodge Complaint: File complaint with your local supervisory authority

8.3 UK Residents (UK GDPR & PECR)

Same rights as EU residents. Consent required for non-essential cookies (PECR Regulation 6). Right to complain to ICO (Information Commissioner's Office).

9. Do Not Track and Global Privacy Control

9.1 Do Not Track (DNT)

We currently do NOT respond to DNT signals due to no universal standard for DNT implementation. Use our cookie preferences tool for more granular control.

9.2 Global Privacy Control (GPC)

✅ We honor GPC signals for users in California, Colorado, and Connecticut.

If we detect GPC signal, we automatically:

  • • Disable non-essential cookies
  • • Opt you out of advertising cookies
  • • Treat as "Do Not Sell or Share" request

10. Cookie Data Retention

Cookie TypeTypical RetentionDeletion
Session CookiesUntil browser closesAutomatic
Login Sessions30 days or logoutManual or automatic
Consent Preferences1 yearManual or automatic
Analytics Cookies2 yearsAutomatic expiration
Advertising Cookies90 days - 1 yearAutomatic expiration

12. Policy Updates

We may update this Cookie Policy to reflect changes in cookie usage, new legal requirements, new cookie technologies, or user feedback.

Material Changes:

  • • Updated "Last Updated" date
  • • Cookie banner notification on next visit
  • • Email notification (for significant changes)
  • • 30 days' notice before material changes take effect

Continued use after changes = acceptance. Previous versions available upon request at privacy@ovrfinance.io.

13. Contact Us

Cookie Questions

Email: privacy@ovrfinance.io

Subject: "Cookie Policy Inquiry"

Response Time: 5 business days

Privacy Requests

Email: privacy@ovrfinance.io

Response Time: 30 days (45 for complex requests)

Mailing Address

JRM Creative Ventures LLC
Attn: Privacy Officer / Cookie Policy
111 Town Square Pl Ste 1238 PMB 877216
Jersey City, NJ 07310-1810
United States

Cookie Quick Reference

CategoryCan Disable?Purpose
Essential❌ NoLogin, security, payments
Analytics✅ YesImprove website
Functionality✅ YesRemember preferences
Advertising✅ YesMeasure ad performance
AI/Personalization✅ YesEnhance recommendations

Contact: privacy@ovrfinance.io

Last Updated: December 2025 | Next Review Date: April 2026

© 2025 JRM Creative Ventures LLC. All rights reserved. Ovr Finance™ is a trademark of JRM Creative Ventures LLC.